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Lozano is trying to steer clear of stereotyping users of his new app, although he does also see a marketing opportunity to group them together under their mutual appreciation of cannabis. "Everyone uses the word stoner, but it's a lifestyle. We have teachers, chefs, and computer techs who enjoy the benefits of marijuana." Niche dating sites and apps aren’t new – many developers and companies have invested in sites that cater to a specific market – be it seniors, vegetarians, Republicans, or even cowboys/cowgirls.
“I was trying to change the stereotype of the average cannabis user," Lozano told L. When people are looking for compatibility or even those who share a religious faith it’s easier to go to a specialty site than filtering people out from a large site like Tinder or Ok Cupid. It’s too soon to tell, and might be a little premature of its founders to bet on it being as popular as Tinder.
The new app – branding itself as a “lifestyle platform” - launched in spring, and the company is now working on its first major marketing campaign, which will include billboards in Los Angeles, San Diego, San Jose and Sacramento.
My420Mate will also be debuting a new version in December.
About three years ago he dreamed up the idea for the site while yearning for the girl of his dreams: one who smokes pot. Voters in Oregon, Alaska and the District of Columbia will vote in November on the issue, and the New York Times in July called for the repeal of the federal ban on marijuana for those over the age of 21.
POTENTIAL INVESTORS Lozano, a medical marijuana user who enjoys pot to ease sports injury pain, is eager to counter the image that cannabis lovers are “merely hippies,” he says.Because of its illegal status in most states, people might want to avoid putting their profile on the site altogether.SAN FRANCISCO — Dinner and a movie make for a typical date night but dinner followed by a joint could raise some eyebrows or be a turn-off despite increasing acceptance of marijuana use across the United States.“She lives near me but we wouldn’t know about our shared medical marijuana use if we hadn’t connected on the site because no one discusses pot smoking in my circles,” he said.Larry's go-to website, with nearly 23,000 members, was the brainchild of 28-year-old California entrepreneur and self-described stoner Ryan Moxon of Marin County. West Coast but also includes international smokers and has ballooned since voters in Washington state and Colorado opted to legalize recreational marijuana use in 2012.