How to make money dating
Fair warning: this method will only be successful for your site if you make it easy for users to make micropayments.
If you choose to go this route, be sure your payment gateway can tokenize and store card data for repeat purchases; your users will not want to re-enter their payment information for each transaction.
If you can’t convert potential users into paid members, your monetization strategy is worthless.
A 33-YEAR-old woman has found a novel way to make extra money – by becoming a professional dater. It’s pretty easy money, it really is.” But Marcia is far from single - she has been with her long-term partner Joseph King for 10 years. He said: “There have been a lot of other things that I have done as a musician in New York City to make a living. "And so I realised that she’s going out to have drinks with men who are willing to pay her, so now she has money to take me out for drinks. ” Joseph doesn’t need to worry about Marcia falling in love with any of her dates as she admits she struggles to get along with most of them. “The worst date I went on was with this guy who was super short. "He was sitting on this stool and when he got off he was even shorter than me. “The funniest date I went on was on a pretty windy day and his wig blew off.
Some online dating sites opt to have users pay to use their site’s services, usually by charging them a monthly or annual membership fee that’s billed at regular intervals.
The paid membership model promises sites revenue from every user who signs up, but may show slower user growth when compared to free dating sites.
You can charge users to send virtual gifts like greeting cards, gift cards, digital flowers, digital candy, or partner vouchers that are redeemable for physical products.
Dating sites that support gift-giving between users often do so as an extension of their affiliate programs, but many are now making this a mainstream option to allow users to “stand out” when introducing themselves to a prospective date or as a “Thank You” for a nice date experience.
You need to know yourself (your website and customers), be aware of what the competition is up to, and do a little experimenting (but not too much!
In most cases, the CPA (cost per action) model is preferred by both dating sites and affiliates, but sometimes CPC (cost per click) can work as well.
Increase your odds of success with affiliates by displaying deals from businesses relevant to the dating industry such as florists, jewelers or candy stores.
"I literally show up, have a drink, talk about nothing and get paid. Joseph, a 40-year-old musician, supports Marcia’s side line - not least because he gets taken out for free meals and drinks courtesy of her additional income.
’ I said: ‘Yeah they do’ and he kinda laughed,” she said.